Web design pricing that fits on one sheet.
Three flat rates, printed right here on the page: no “request a quote” runaround, no hourly meter, no invoice that grew while you weren’t looking.
I run a hand-coded web design studio in Aurora, IL, and I price the way I’d want to be priced: a fixed number before work starts, the code in your name when it’s done, and 90 days of edits after launch so nothing nickel-and-dimes you on the way out. Most small-business sites land in the first two tiers below; if your project needs to do something (bookings, portals, dashboards), the third tier covers custom builds.
Pick the sheet that matches the job.
Every website starts from one of three specs. Launch gets a new or outdated business online properly. Growth is the one most clients pick: it adds the local-SEO machinery that makes the site earn its keep. Custom is for sites that work like software. All three are flat-rate web design: the number below is the number on the invoice. If you are holding this up against other quotes, our guide to how much a website costs in 2026 breaks down what actually drives the number. Selling products online? Switch the rate card to Online Stores.
Launch
A five-page, hand-coded website that makes your business look established and gets found on Google, live in about two weeks.
- 5 pages, hand-coded, no page builders
- Mobile-first, fast-loading build
- On-page SEO foundations
- Contact form wired to your inbox
- Google Business Profile link-up
- Launched in ~2 weeks
Growth
Everything in Launch, plus the local-SEO and tracking layer that turns a brochure into a lead machine. This is the sheet most of my clients build from.
- Everything in Launch
- Up to 15 pages
- Local-SEO landing pages for your cities
- Blog set up and styled
- Analytics + conversion tracking wired
- Copy polish on every page
Custom
Everything in Growth, plus a site that does something: online bookings, client portals, dashboards, integrations with the tools you already run. Scoped and quoted as a fixed number after a discovery call.
- Everything in Growth
- Online booking & scheduling
- Client portals & logins
- Dashboards & reporting
- Integrations & automations
- Fixed quote after discovery call
Online stores on Shopify, WooCommerce, or custom code, priced by how many products you launch with and how custom the store needs to be. The full scope of each tier is on my e-commerce website design page.
Store Launch
A Shopify or WooCommerce store styled to your brand, with your first products loaded and payments, shipping, and tax set up and tested before launch.
- Shopify or WooCommerce, in your name
- Up to 25 products, loaded and styled
- Five content pages
- Payments, shipping, and tax set up
- Checkout tested before launch
- Paid theme, if used, billed separately
Store Growth
Everything in Store Launch, built for a larger catalog: custom product and collection pages, filters that help buyers narrow the list, and Google Shopping.
- Everything in Store Launch
- Up to 100 products
- Custom product and collection templates
- Filters for larger catalogs
- Google Shopping setup
- Wholesale price lists where supported
Custom Commerce
For catalogs that need more than a theme: product configurators, guided finders, quote routing, and integrations. The Card Imaging catalog, 415 pages built from structured product data, is an example.
- Large, data-driven catalogs
- Product configurators and finders
- Quote requests routed to the right person
- Integrations with the systems you run
- Fixed quote in writing after scoping
// PAID SEPARATELY: Your platform plan, card processing, hosting, paid themes, and paid apps are billed to you directly by those companies. A paid Shopify theme is a one-time purchase, often around $300. // STORE CARE: $150/mo for updates, backups, a monthly checkout test, and small changes. See what an online store costs for the full picture.
The price is the price.
Quoted in writing before work starts. No hourly meter, no scope-creep invoices, no surprises at handoff.
You own the code.
Domain, hosting, and every line of the build registered in your name. Leave anytime and take all of it with you.
90 days of edits, included.
Website builds include three months of post-launch changes and fixes at no charge: the site isn’t done until it’s working for you.
// ADD-ONS: Extra pages $130/page · Ongoing care plan from $85/mo (edits, updates, backups, and a real human on the other end).
Tell me what the site needs to do. I’ll tell you which tier, in one email.
Ask the Studio →The fine print, read aloud.
Know your number before you commit.
Send me a note about your business and what the site needs to do. You’ll get a fixed quote in writing (usually within a day) and a straight answer about which tier fits. Prefer to talk it through? Call (331) 269-6120 and you’ll get me, not a sales team.