Contractor web design built to get you on the short list.
Nobody hires a contractor off one phone call. They get three bids, and somewhere between the second estimate and the decision, they look you up. Your website is what they find at the exact moment they are deciding which of the three of you to trust with a five-figure job and a key to the side door.
I design and hand-code websites for general contractors, remodelers, roofers, concrete and excavation crews, deck and addition builders, and custom home builders: sites with real project galleries, an estimate form that tells you what the job actually is, and your license and insurance stated where a nervous homeowner can find them. The studio is in Aurora, IL, and most of the work is in the Fox Valley, Will County, and the western and southwest suburbs.
You are not competing on price. You are competing on the third bid.
Here is how a remodel actually gets bought. The homeowner decides it is finally happening, asks a neighbor, searches once or twice, and lines up three contractors. All three walk the job. All three seem competent standing in the kitchen. Then everybody leaves, and the homeowner sits at the counter that night with three numbers and three business cards, and starts looking you up.
That is the moment your website is doing its job or losing it for you. And it is a different moment than an emergency search. Nobody is panicking. They have time. They will read. They will look at your gallery, count how many kitchens you have actually finished, check whether you say the word “insured” anywhere, and go find out whether other people in their town were glad they hired you.
A contractor site that wins the third bid answers four things without being asked: Have you done this exact kind of job before? Do you work in my town? Are you licensed and insured? Did the last five people like the experience? Everything on the job sheet below exists to answer one of those four, because a site that answers them is worth more than a site that looks expensive.
- 1Done It BeforeReal finished jobs, sorted by project type, not a stock photo of a hard hat.
- 2CoveredLicense, bond, and insurance where a worried homeowner will find them.
- 3Local ProofReviews that name the town and the job, not anonymous stars.
- 4Qualified AskA form that tells you the scope before you drive out.
Would your site survive the third bid? Send it over and I will tell you straight.
Get in Touch →The job sheet for a contractor site that closes bids.
This is not a menu of upsells. It is the spec I build to on every contractor, remodeling, and construction site, because each line answers something a homeowner is weighing while your estimate sits on their counter.
A Project Gallery Organized by Job Type
Not one endless grid. Finished work filed under the categories you actually sell: kitchens, baths, basements, additions, roofs, driveways. A homeowner planning a kitchen wants to see six kitchens, not scroll past nineteen decks to find one. Each project gets a short caption with the town, the scope, and roughly how long it took.
Before and After Pairs
The single most persuasive thing on a contractor website, and the one most sites skip because nobody remembered to shoot the before. If you have the pairs, we build them into a slider. If you do not, I will tell you which upcoming jobs to photograph first so the next version of the gallery has them.
An Estimate Form That Qualifies
Project type, rough budget range, timeline, town, and photo upload. A form like this is the difference between eight inquiries you have to chase and eight inquiries you can rank before breakfast. It also kills the drive out to a job that was never going to be in your range.
A Page Per Project Type
Homeowners do not search for “general contractor.” They search for “kitchen remodel Plainfield,” “basement finishing near me,” “tear off roof replacement.” Your three or four highest-margin project types each get a real page written around those words, instead of one services page trying to rank for everything and ranking for nothing.
License, Bond, and Insurance Up Front
State and municipal license numbers, bond, general liability, workers comp, and years in business, stated plainly near the top instead of buried on an about page. A homeowner about to hand over a deposit is quietly worried about exactly this, and a site that answers it before they ask has already separated itself from two of the three bids.
Service Area and City Pages
The towns you actually drive to, named in the hero and mapped on a service-area section, plus dedicated city pages where the volume justifies one. This is the structure that puts you in front of the Plainfield homeowner searching for a Plainfield contractor, instead of losing them to a company two towns closer that simply said so on their site.
Financing and Process Pages
A remodel is a big, scary number. A financing page keeps the sticker shock from ending the conversation, and a “how a project runs with us” page (walkthrough, contract, permits, schedule, punch list, final walk) answers the fear underneath most of the questions: how much of my life is this going to disrupt.
Hand-Coded Speed
No page builder, no thirty plugins. Lean hand-written code that loads fast on a mid-range phone on cell data, which matters because your gallery is the heaviest part of the site and a gallery nobody waits for is a gallery nobody sees. Images get compressed and sized properly, every time.
Most contractors are renting leads. That is a treadmill, not an asset.
Between the lead marketplaces, the franchise templates, and the “free website included” deals from marketing mills, a lot of contractors are paying every month for something they will never own. It works right up until you stop paying, and then it turns out the domain, the photos, and the rankings were never yours.
Bought leads and template sites
- The same lead sold to you and three competitors, so every call opens on price
- Monthly fee forever: stop paying and the site goes dark
- The identical template the contractor two towns over is using
- The vendor may hold the domain, the content, even the tracking number
- Every change goes through a ticket queue, billed per request
- Years of search equity accruing to somebody else’s asset
A flat-rate site you own outright
- One flat price, agreed in writing before work starts. See the published rate card
- Domain and hosting registered in your name
- Every line of code, every word, every project photo: yours
- Built for your company, not skinned off a construction theme
- 90 days of post-launch edits included; a care plan is optional, never required
- Fire me tomorrow and the site keeps bringing in estimates
// PRICING NOTE: Flat-rate builds start at $750 and the whole rate card is printed on the site. No “call for a quote” runaround. You put a number on the change order; I will put a number on the website.
Paying monthly for leads three competitors also bought? Let’s build you something you keep.
Start a Quote →A trades rebuild, start to finish.
Air Cortez went from losing leads to booking work online.
Straight answer on this one: Air Cortez is an HVAC company, not a general contractor. It is the closest thing in the files to your job, and the parts that transfer are the parts that matter. Licensed, insured, good at the work, and losing the customer on a website that buried the contact information behind a generic page-builder layout that took too long to paint.
The rebuild put a request form with a service-type dropdown right in the hero, moved the credentials (“Same-Day Service, Licensed & Insured, Upfront Pricing”) above the fold, added transparent pricing tiers, and pinned location, hours, and a tap-to-call number to the top of every page. Same four questions from the top of this page, answered before anyone had to ask.
If your work is emergency-driven rather than project-driven, the sister page on HVAC and home-services web design is built around that buying pattern instead of this one.
// Also in the files: the Hot Dog Business Growth rebuild is a consultancy that teaches service-business owners to run a profitable operation, and it was built on the same three moves: state the offer, put the proof up front, leave exactly one obvious next step. The trade changes. The shape of a site that converts does not.
Construction runs on a calendar. Your website should too.
Contractors book ahead. The homeowner planning a spring exterior job is searching in February, and the site still leading with last summer’s deck special reads as a company that has stopped paying attention. These are small edits with outsized effect, which is exactly what the included 90 days and the optional care plan are for.
Planning and Bids
Interior work leads: basements, kitchens, baths. Spring exterior booking opens, financing gets pushed, and the estimate form goes to the top of every page.
Exterior Season
Roofing, siding, concrete, and decks take the hero. Storm-damage and insurance-claim messaging goes up as soon as the first bad week rolls through.
Peak Build
The schedule is full, so the site’s job flips: qualify harder, quote realistic lead times, and start filling fall. This is when a budget-range field earns its keep.
Button Up
Gutters, insulation, and pre-winter repairs lead. Interior remodels get pushed for the indoor season, and the gallery gets refreshed with everything you finished all summer.
The website is half the machine. The map pack is the other half.
For contractors, an enormous share of new work starts in the map results: the three businesses Google shows with a map when somebody searches “kitchen remodeler near me.” Your Google Business Profile decides whether you are one of those three. Your website decides what happens after they tap. Those are one system, not two. Google cross-checks the profile against your site’s name, address, phone, and services, so a fast site with real project-type pages and local schema makes the profile more credible, and a steady flow of reviews on the profile makes the website more convincing.
Every site I build ships with that structure already wired, which is why the natural companion to a new contractor site is Google Business Profile management: category setup, review generation, project photos posted to the listing, and weekly updates that keep it earning. If you are trying to work out where your next five jobs actually come from, start there.
What contractors ask me first.
Ready for a site that wins the third bid?
Tell me about the company: what you build, which towns you drive to, and what the current site is failing to do. I will come back with a straight assessment and a flat quote in writing, usually inside a day. Prefer to talk it through? Call (331) 269-6120 and you get me, not a sales team. If a rebuild is not the right move yet, I will say so.